UCLA’s Business Up For Grabs After Being Cut By Under Armour
From right place, right time to wrong place, worst time – UCLA finds itself a free agent in the sports apparel market with less leverage and less available cash than ever. 2016’s 15-year/$280-million agreement between UCLA and Under Armour was the largest apparel deal in the history of college athletics, establishing UCLA as UA’s west-coast…
Review: LA Rams Uniforms Arrive Last…and Least
The branding rollercoaster continues to twist and turn in unison with the LA Rams’ on-field performance, as fans had little time to heal from the disappointing end of the 2019 season before taking another hit, this time in the form of their freshly-released 2020 uniforms. The uniform history of the Rams is a kaleidoscope of…
Review: Grading the 2020 NFL Uniform Changes
By Josh Tullis on April 23, 2020 Seven out of 32 teams will wear new or modified uniforms when the 2020 NFL season (hopefully) kicks off in September. In an off-season riddled with uncertainty and high-profile personnel changes in some cities (sorry New England), it’s only fitting that the NFL and Nike give us some…
“The Uniform Guy”
My name is Josh Tullis – thank you for making it this far. For as long as I can competently do so, I’ll be using this platform to share some insights and breakdowns on sports uniforms, gear, equipment and footwear from the perspective of what I call a “Ghost” of the industry. Most people outside…
Geared Up 